From the studio.
Leaving WhatsApp Is Idiotic Advice. R0.12 Isn't the Problem.
Meta started charging for customer service replies yesterday. Most South African SMEs won't pay a cent, and none of them should leave. The bill isn't the story.
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South Africa Leads Africa in Deepfake Fraud. That's a Marketing Problem.
A voice clone needs about three seconds of audio. You've published hours of it. The old way customers verified you was recognition, and recognition just stopped working.
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48 Million Streams. Banned Anyway.
A song became the most-played track on Australian radio, then got thrown off the charts on Friday. Not for being bad. For how it was made.
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Sixty60 Grew 34%. The Checkers Stores Grew 10%.
The app grew three times faster than the shops it delivers from, using the same buildings, the same stock and the same staff. It isn't a new business. It's the old one, sold as convenience.
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South Africa Stopped Answering the Phone
17.47 billion unwanted calls in six months, and fewer than eight in a hundred get answered. Interrupting strangers is finished as a way to find customers here.
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427 Small Businesses Just Said Something Strange
80% of South African small businesses grew revenue last year. 84% are pulling their heads in anyway. When a whole market goes cautious at once, attention gets cheap.
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Nobody Ever Bought Anything Because of a Business Plan
A professor at NWU noticed that entrepreneurship programmes were producing paperwork instead of businesses. The same disease runs through marketing, and it has a much bigger invoice attached.
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Your Checkout Is Stuck in 2015
South Africans changed how they move money and barely anyone noticed. PayShap has now done 905 million transactions. Your website still asks for a 16-digit card number.
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88% of Businesses Pay for AI. 81% Get Nothing Back.
The biggest companies on earth are spending fortunes on AI and getting nothing for it. They're making one mistake, and it's the same one being sold to you at R400 a month.
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