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So here we are again. New year, new trends. In the year 2016, we saw some really impressive website designs, and we are looking forward to seeing what 2017 has in store for website and website design.

Here is our Top 10 list;

1.Emphasis on Content

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Banners, sidebar ads, popups, signup boxes, comments, etc. All this clutter, cluttering our websites and taking the attention away from the content, which in actual fact is the purpose of a web page.

We are likely to see a ‘back-to-basics’ approach in 2017, fewer distractions. Whether that means removing all the clutter, or just cleaning it up and keeping it contained so that it takes up less room is yet to be determined.

2. Creative Heading Styles

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We seem to be moving away from the basic heading styles found on the majority of websites you see online (san serif, centered heading, all caps) and moving more toward a ‘think-out-of-the-box’ approach. This change is a great and welcomed way to be unique in your design.

Playing around with the layouts, adding unique elements or removing the headline completely are some of the ways that designers are starting to experiment with changing up the standardised heading styles on websites.

3. Cinemagraphs

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Cinemagraphs are still photos with moving elements. We are seeing cinemagraphs being used more often in web design, and rightfully so; a well-done cinemagraph can be visually appealing.

Usually in the format of GIF or video. A high-quality cinemagraph can result in rather large file sizes. Cinemagraph GIFs can easily be over 3MB, so you might want to consider streaming video instead.

4. Card design and grid layouts

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Popularized by Pinterest, grid design layouts continue to influence design trends, web design will be seeing much more of this dynamic grid style in 2017. The simplicity, responsiveness, and organization that this design creates make it appealing.

Pages with an overload of data benefit from a grid layout, as it makes the information more accessible and enticing. A web development agency htmlBoutique utilizes the grid layout to create unique compositions of case studies and give their portfolio an extra oomph that sets it apart from typical showcase pages.

5. Immersive Storytelling

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Immersive storytelling is here to stay. A combination of interactive UI elements and a visually stimulating design, immersive storytelling is connecting customers and brands on a more personal level.

This year will see web design that is focused on creating rich user experiences. Different design elements, such as videos, sounds, high-quality images, social media, and other components will be used by brands to draw users into their world and push the boundaries of our imagination.

6. Micro-interactions

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Microinteractions are subtle but powerful ways to interact with a website. Elements such as click animations, scrolling effects, hovers, etc. While these design elements are nothing new, designers are spending more time refining them and making them informative.

The hover/rollover is still the most used integration, a visitor interacts with the site by moving their cursor over parts of the site to see these micro-interactions.

7. Authentic Photography

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Photography will always be an important element within web design and design in general, however, people now desire authenticity from brands and they know a stock photo when they see one.

A new approach will have to be taken, designers will now be thinking carefully before placing imagery on a website, hiring professional photographers to take their shots and framing them in the way they want to be seen.

It’ll be a while still before the cheesy stock photography completely disappears, but expect to see it start falling off a little more quickly this year.

8. Duo Gradient Imagery

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Designers have started experimenting with two or three colors and using the duotone effect. The introduction of flat design helped us get rid of gradients, using duotone imagery has proven to be a nice update to the old and tired gradients and solid color areas.

9.VR and 360º video

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VR is finally a reality and the gadget world was abuzz last year with the exciting VR announcements, however, the trend hasn’t made much of an impact on web design trends so far. Peugeot 208’s promo campaign is a wonderful example of how VR and 360º video can be incorporated into web design to create a breathtaking interactive experience.

Google’s Daydream headset is expanding our imagination of how the technology could be adapted for everyday use. With so many possible practical uses of the gadget, we’re bound to see VR and 360º video finding it’s way into the web design space too.

10. Bespoke Illustrations

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Bespoke illustrations elevate the authenticity of a brand and communicate its personality.  Tailored illustrations can boost a brand’s identity and add an element of fun to its site. Slack and Dropbox are already successfully capitalizing on the effectiveness of bespoke illustrations.

The success of a business relies heavily on a strong visual brand. Brand-themed illustrations are aimed at helping businesses to stand out and will play an important role in website design this year.